Now we have worked out our ‘Why’, we have some ‘Core Values’ and a ‘Purpose Statement’, it’s now time to be creative and imagine the where, the what and the how. By the way if you’re reading this and wondering what the hell I’m talking about you might want to read about ‘establishing your why’ first of all.
Too many self employed trades professionals are working extremely hard whilst going in no particular direction at all, they just keep rowing out to sea without a compass…. they have no idea where they’re going which doesn’t matter because what ever direction they’re going in, they’re going there really fast! They could be going round in circles for all they know, and if they continue doing things that way you can guarantee they’ll still be there in 10 years time.
The Company Vision creates the destination.
Like any thing, if you don’t know where you’re going to end up, how are you ever going to get there? We need a destination to begin with so we can then map out which route to take.
If you’re anything like me when I first started out, then you’ve been bouncing off walls going in different directions or worse, just going round in circles. Well, now’s the time to sort it out. You’re going to create the destination which will then shape every decision you make for your business to make sure that your staying on the right road.
Once you have a ‘Company Vision’ you can then reverse engineer it to give you actionable steps into getting there. Mini goals every week that slowly compound into bigger goals developing your business to either be bigger or more streamlined but ultimately to be more profitable and for it to serve you.
Remember, the vision doesn’t have to be to grow to a massive company, it’s about what YOU want, if you want to be in more control and just work on your own that’s absolutely fine.
Where do you start when creating a Company Vision.
First of all you need to decide how far into the future your ‘Company Vision’ will be, I found 3 years to be a good number, it’s far enough into the future for you to make a difference but not too far away that you’ll not take action on it.
You need to try and forget about your business today, forget about the things that don’t work right now and imagine how it will look when it is working, you need to imagine how it will be showing up to serve your customers and how it will be serving you by incorporating your ‘Core Values’.
Remember, the ‘Company Vision’ isn’t something set in stone, it can’t be. Things evolve and change which means your vision may need altering now and again, this is completely normal, but having something in place which is written down to paint a clear picture means that you’re already ahead of most of your competition.
I’d recommend taking yourself out of your day to day here, be in a place that’s peaceful so you can forget about your daily struggle, it’s important not to worry about what’s not right today but focus on who are in 3 years. Try not to use language that says we ‘should be’ or ‘we will be’, try and use language like ‘we are’ and and ‘we do’. Write in the present tense, imagine you are 3 years in to the future, who are you now?
Questions to help you keep on track with your ‘Company Vision’.
To help you keep on track with your ‘Company Vision’ here are a few questions you can ask yourself to make sure your have the important stuff included within it. Grab a pen and paper and just jot down whatever springs to mind.
1. What sort of customers do you want to work with? Will you focus on businesses, or seek private customers?
It’s important to describe what sort of customer they’ll be, why do they want to work with you, what do they value when they’re choosing a company to work with? Let’s build a mini customer profile here ready for when we dive into this deeper in the future.
2. What services do you plan to provide to your customers and why will your company be different from the rest?
You can keep this simple, if you want to provide a plumbing and heating service or you just want to build extensions, fine! But how are you going to it differently to every one else.
What is it about your company that makes you stand out? We don’t want to be trying to shout amongst all of the noise, we want to separate ourselves so we can be heard.
It’s worth describing things like how a customer feels when they’ve used you, do they feel trust, like they’re in good hands because of… x, y and z. Your quality, professionalism etc.
3. How big is your company going to be? How much profit are you making? How will you track this? What sort of sales figures are you achieving?
Cover off a few facts and figures which we can later use as performance indicators to make sure we’re getting to the right place.
4. If you plan to grow a team, how are you going to make sure your team is right for the company? What sort of people are you looking for? How are you going to achieve results from them? Will you have written policies and guidelines in place for them to follow? Will you have regular meetings with them to help develop them? What sort of culture do you want to run through the veins of your company?
Refer to your ‘Core Values’ here, make sure you’re culture embodies everything you have already worked on.
5. What sort of marketing will you be doing? Do you plan to have just word of mouth referrals, how do push this message to your customers? Or will you try and make use of modern technology and spread the word about your company by using social media?
Hopefully, once you have answered these questions you’ll have a much better idea of what to have within your vision, hopefully it’s made you think of a few things that you haven’t thought about in a while.
Once you have this vision written down, get it printed off and stick it on the wall, right where you work when your sitting down doing your business development work or your admin, take pride in it and be inspired by it!
Is there a perfect ‘Company Vision’?
Honestly no! There is no perfect ‘Company Vision’ and let’s not worry about how you’re going to achieve the ‘Company Vision’ right now, just be creative, dream big if you want to, dream small if you want to. Just create something that’s going to inspire you to build a better business than what you have now.
If you’re struggling to picture what a ‘Company Vision’ looks like still and you need some inspiration then I’m happy to share mine with you.
Hopefully you like what you’ve read or seen here today, if you have any questions then there’s a comment box below, just ask your questions and we’ll help you paint the picture.
Alternatively, if you haven’t already joined our Facebook community then search for ‘Warrior Trades’ in Facebook and request to join, it’s full of trades professionals working with each other to do better in business.
Look forward to seeing you there.